ID5 also asks consumers for consent to a first-party tracking cookie that is shared by a network of Web sites.  There are probably technical differences vs SWAN but what really matters is no birds are involved.  ID5 was launched in 2017 and says it reaches more than 600 million consumers daily.  They just raised a $6 million Series A.

Braze has released a Customer Engagement Index that measures brands’ sophistication across twelve competencies. One intriguing gap: while 80% of companies execute campaigns across multiple channels and 54% say they do this in a single system, just 10% personalize their communications in real time. On the other hand, 57% of companies in this Reflektion survey said they react in real time to customer behavior on their Web site.

Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.