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80% of Companies Run Multi-Channel Campaigns But Just 10% Personalize in Real Time: Braze Report

Braze has released a Customer Engagement Index that measures brands’ sophistication across twelve competencies. One intriguing gap: while 80% of companies execute campaigns across multiple channels and 54% say they do this in a single system, just 10% personalize their communications in real time. On the other hand, 57% of companies in this Reflektion survey said they react in real time to customer behavior on their Web site.

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SWAN Offers Open Source Cookie Alternative

April 5, 2021

The horrifying plague of bird-themed advertising ID solutions has expanded with SWAN, a proposal for an open-source network that lets consumers consent to being tracked, drops a first party cookie with a unique ID, and then applies that consent and the cookie across many participating Web sites. The concept has backing from adtech companies including Zeta Global, 51Degrees, Open X, ENGINE Media Exchange (EMX), PubMatic, Rich Audience and Sirdata. I’d like it better if SWAN didn’t also offer SWIFT and OWID.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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