A federal court in California issued a broad ruling that affects Disney, ViacomCBS and tens of thousands of gaming apps, which must now limit data they collect on children ages up to 13. They will also be prohibited from using behaviorally targeted ads other than contextual ads based on app content.
Australia’s federal court ruling against Google location setting may set a precedent for court cases and laws worldwide. Google denies wrongdoing, but Australia’s Competition and Consumer Commission (ACCC) claims Google misled consumers into believing their personal location on Android could be turned off at setup via Location History. In fact, a setting for “Web & App Activity” accesses location by default and customers were not informed. The ACCC seeks a series of penalties and compliance orders as part of settlement.
Privacy browser Brave has removed FLoC from its version for desktop and Android, and search engine DuckDuckGo has changed its browser extension to block Google’s FLoC tracking in Chrome. FLoC, which is Google’s “Federated Learning of Cohorts,” claims to be privacy-friendly, but “shares information about browsing behavior with sites and advertisers,” according to Brave executives.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.