Speaking of predictive analytics: no-code neural network platform Pecan.ai has raised a $35 million Series B, bringing total funding to $50 million. Pecan automates the entire model development process from data preparation to model training to score distribution.
Google has added chat agent assistance to its Contact Center AI platform. The new services will suggest responses to customer behaviors and recommend information to send to customers who need help. Did you know that Google had a contact center product?
Do you ever wonder whether these tech investments really add business value? Accenture just found that leading tech adopters grow revenue five times faster than tech investment laggards. Even better news: non-leaders can leapfrog into the leader category by shifting funds from operations to innovation. Download for more good advice.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.