Corporate investment in privacy shows significant growth in 2021: TrustArc survey

Cybersecurity, data breach and compliance are driving privacy software spending, according to TrustArc’s 2021 Global Privacy Benchmark Report. Of the more than 1,600 senior executives and privacy officers surveyed, 82% had a dedicated privacy office, 28% planned to spend $1M or more annually on privacy, and 73% believed their company needed to do more. Nearly half favored using privacy management or GRC software over other alternatives.

Apple’s IDFA changes have prompted mobile game marketers to experiment with and increase ad campaigns. Android saw a 120% increase in cost per install (CPI), and iOS increased by 47% CPI, according to Liftoff’s report on the Casual Gaming industry. This, coupled with the impact of the pandemic where many more users were playing and spending money on Casual Games, resulted in a 45.2% increase in CPIs overall in the past year. Playable ads saw the most growth with a 113% rise.

CDPI Privacy Newsletter

It’s a bit of a potpourri today, Dear Reader. Here’s a report from 360iResearch that estimates the global CDP market at $1.7 billion in 2021, growing to $5.3 billion by 2026. They offer breakouts by CDP type, enterprise size, vertical, region, and more, although it’s hard to imagine how they’d find that out. Price is $4,207.

CDPI Newsletter

Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.

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CDP Institute

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Corporate investment in privacy shows significant growth in 2021: TrustArc survey

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Game market ads shift to Android following 120% spike in Apple install costs

CDP Market to Reach $5.3 Billion in 2026: 360iResearch

ActionIQ and Acxiom Unveil Customer Intelligence Partnership