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2023 LATAM Commerce enablement report

The convergence of the LATAM mobile-first society, increased connectivity, and secular trends towards digital commerce and payments, along with the rapid adoption of Web 3.0 technologies, are presenting unique and highly attractive investment and business expansion opportunities. ComCap has been active in the technology-oriented space and this report is aimed at enhancing transparency and communication between the market players, as well as financial and strategic investors. The report is divided into four sections: E-commerce, FinTech, Logistics and Web 3.0.

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Nocnoc opens door to quicker setup of cross-border e-commerce in Latin America

June 15, 2023

Nocnoc, which facilitates cross-border e-commerce between Latin American merchants and global sellers, raised US$14 million in Series A funding. The company is headquartered in Uruguay with offices in Brazil, Mexico, Argentina, Colombia, China and Spain. Latin America’s cross-border sales grew 44% in 2022. The market is valued at $382 billion and expected to grow annually at a rate of 25% through 2025, according to Americas Market Intelligence.

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Mutinex Offers Free Media Mix Model Validation Framework

September 23, 2025

Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.

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