Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious.  Today we have a report from the Content Marketing Institute that finds nearly half (46%) of writers and editors are worried that generative AI will reduce their income and almost as many (45%) think it will reduce the number of jobs in their field.  The only thing that’s not obvious is why 17% of respondents aren’t worried about AI at all.

It’s always obvious that leaders in every department overstate their importance.  The latest reminder comes from Jitterbit, which found that 75% of IT leaders say their department is the main driver of automation efforts while just 29% of marketing and human resources leaders agree.  Respondents say 51% of integration projects are managed by central IT compared with just 11% managed by business departments, but remember that the majority of respondents work in IT.

Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.