Do you sometimes hope it’s just a bad dream and we’ll wake up to find that consumers will gladly share their data?  Sorry, but AppsFlyer and MMA Global report that 73% of smartphone users are somewhat or very unlikely to allow tracking and 60% would never or just sometimes consent even if they had to pay for services instead.

Salesforce is claiming a bit more Account Based Marketing turf with a pair of new features.  One uses Einstein AI to find and prioritize key accounts.  The other, more intriguingly, lets marketers create “personalized ABM campaigns for every buyer within top-tier accounts…even if they do not have any contacts for that account”.   That’s either really hard or really easy.  I think what they mean is the campaigns are ready to go when a contact does show up.

It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.