Finally, India-based Affle has purchased Singapore-based Shoffr, which exposes retail inventories to mobile apps or Web sites. Affle sells a customer engagement platform used mostly to serve mobile ads.
Fewer than twenty of the hundred-plus firms calling themselves CDPs are worthy of the name, according to a report from Winterberry Group. Alas, they don’t say which twenty. They do criticize CDP Institute positions without having spoken to us. And they “don’t see a long-term opportunity for a standalone CDP”. See this blog post for the Institute’s reply.
Percolate and Contentful both streamline the mechanics of content creation, but StoryFit just raised $1.75 million to shape the stories themselves. Near as I can tell, the AI-based system acts as a sort of anti-creative director, suggesting changes to script and book ideas that would make them more like past stories that were popular. Sadly, they failed to name it robo-hack.
ChatGPT is hoping to grab another slice of your attention with Pulse, a now-in-limited-preview feature that will proactively deliver daily updates on information it thinks you’ll find useful. The new service is positioned as a personal assistant that will select contents “based on your chats, feedback, and connected apps like your calendar.” Forget about privacy; the real question is whether this becomes a news source that gives ChatGPT the ability to shape your opinions.