AI advertising really works according to a new report from Nielsen (an additional report from Smartly has 80% of marketers surveyed saying AI lives up to the hype). Google, using Nielsen Marketing Mix Modeling, found a 17% higher ROAS from AI-powered video campaigns on YouTube. Synergy too: Video Reach Campaigns together with Video View Campaigns (both AI-powered) delivered 23% higher sales effectiveness than Video Reach alone.
Redbrick has added newsletter advertising platform Paved to its portfolio of solutions that already includes email automation platform Delivra. Paved matches advertisers with newsletter subscribers across more than 3,000 publishers, helping the publishers monetize their newsletter lists. Paved creates enhanced targeting for advertisers while providing a more personalized newsletter experience for readers.
Even when they’re not being fed Russian propaganda disguised as news, eight major AI search engines are not reporting accurately according to a study by the Tow Center for Digital Journalism. Where traditional search guides users to news websites, gen AI likes to parse and repackage the news. Ironically, premium chatbots were just much more confident about delivering bad information than their free counterparts.
CDP Zeta Global has unveiled Athena, a “superintelligent” voice-activated interface that delivers instant answers, smarter decisions, and agentic actions throughout the Zeta platform. It activates a suite of agentic apps that can adapt to each user’s specific goals and styles. Early access will begin later this year, with a suite of agentic apps to follow in the first half of next year.