TrustArc’s 2023 Benchmark survey of more than 2040 global professionals, including executives, managers, full time (non-managerial) employees, and privacy team members outlined 18 challenges and 10 priorities companies big and small are facing when it comes to privacy. Not surprisingly, AI was the top challenge with third-party risk management the top concern.
The General Data Protection Regulation (GDPR) just turned 5, so it’s good to get a read on how things are going. Piwik Pro surveyed 300 marketers in the European Economic Area (EEA) to see how it has impacted work. More than 80% of companies reported having a good balance between marketing and privacy compliance, which is up 20% from last year.
Edmodo has been charged by the Federal Trade Commission (FTC) with violating the US Children’s Online Privacy Protection Act (COPPA) and the US FTC Act, which regulates unfair acts that affect commerce. The suit alleges children from kindergarten and older were able to use the platform without parental consent. It’s estimated that Edmodo, which shut down last year, had collected data from more than 600,000 students under age 13.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.