People of a Certain Age may recall when paid streaming services like Roku and Amazon Prime were ad-free, but that was then. Today, streamers compete to offer as much inventory as possible. A new partnership will map Amazon audiences onto Roku viewer IDs, enabling ads purchased through the Amazon DSP to reach a combined audience representing more than 80% of U.S. CTV households.
Tealium is introducing CloudStream, which will give direct, real-time access to data stored outside of Tealium. Unlike some other systems, Tealium does not import or cache the data before it can use it. The system automatically maps data in cloud data warehouses and makes it available to users in combination with data collected directly by Tealium through the company’s AudienceStream activation tool.
Salesforce is about to release Marketing Cloud Next, available to Marketing Cloud customers for an additional license (cost not yet known). It features improved access to Salesforce’s AI agents, including some that can converse with customers until it’s time to pass them to marketing or sales humans. There will also be a tighter integration with Commerce Cloud.
Amazon agreed to pay $2.5 billion to settle a Federal Trade Commission lawsuit charging it tricked customers into signing up for Amazon Prime and then made it difficult for them to quit. A jury trial in the suit had already begun. We can only assume that Amazon didn’t like its chances.