This Canto study isn’t entirely about AI but the most interesting tidbit is that B2B companies are twice as likely as B2C companies to use AI for content creation (49% vs 27%) and to search existing content (40% vs. 18%). Feel free to speculate why. On the other hand, pretty much everyone agrees they need more content and AI can help.
Oh, the irony. Just as streaming TV services recognize that selling ads is more profitable than selling subscriptions, European regulations are forcing ad-sales giants like Meta to offer ad-free subscription services. Snapchat is the latest to roll out a paid, no-ad option in certain markets. Snapchat’s post is cryptic so here’s a MediaPost article with some perspective.
Palantir, founded by Peter Thiel, is a company known for working with intelligence agencies and military organizations around the world. Now they and four partners, including Accenture, have won an NHS England £330M contract to build a massive data platform for health data sharing. The platform will allow individual and regional health service trusts to share data to increase efficiency and purportedly to improve care. Why worry? Well, it’s early, but tech, medical and civil liberties groups are concerned patients’ data could be mishandled, and it’s not clear if patients... Read More >
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.