Seventy-five percent of B2B marketers feel that 10% of their leads are inaccurate, stale or non-compliant, according to a new report from Integrate. More than 60% say that bad data disrupts lead handoffs to sales and has a negative effect on sales productivity. As for a solution, over 90% of respondents say they are investing in automated governance for lead data.
Cyara is announcing the general availability of an enhanced customer experience assurance platform. It features AI-powered monitoring and validation of customer experience performance including monitoring increasingly important conversational and agentic AI-driven CX. This represents an evolution from Cyara’s roots in CX testing.
Customer engagement platform Twilio has announced new platform capabilities, including the general availability of Twilio Segment’s Event-Triggered Journeys, supporting personalization based on customer intent signals in real time. In addition, Data Residency (EU) will ensure that email sending and event data are managed within the EU region, both for compliancy and customer trust. WhatsApp Business Calling will enable conversations with customers in another important channel using Twilio’s Programmable Voice Platform.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.