Blueshift has announced a new Audience Insights module using real-time analytics to source insights into customer behavior without leaning on engineering and analytics teams. The module features an interface for data visualization. Blueshift also announced additional data warehouse syncs with Databricks, to be followed by Google BigQuery.
In-game shopping – cleverly called “gcommerce” – is an intriguing alternative to advertising within walled gardens or on the open Web. SCUTI offers a rewarded shopping marketplace integrated with 120 games reaching around 50 million monthly users. They just announced a $10 million in Series A funding, bringing total funding to $17 million.
Trust in ecommerce platforms lags behind social media marketplaces, brick and mortar stores and branded digital storefronts according to a new survey of 500 adult consumers. It can’t help that 42% frequently receive damaged goods and even more report financial fraud, delivery delays and payment glitches. E-sellers are frustrated by back-end processing and fulfillment delays.
ChatGPT is hoping to grab another slice of your attention with Pulse, a now-in-limited-preview feature that will proactively deliver daily updates on information it thinks you’ll find useful. The new service is positioned as a personal assistant that will select contents “based on your chats, feedback, and connected apps like your calendar.” Forget about privacy; the real question is whether this becomes a news source that gives ChatGPT the ability to shape your opinions.