Trust in ecommerce platforms lags behind social media marketplaces, brick and mortar stores and branded digital storefronts according to a new survey of 500 adult consumers. It can’t help that 42% frequently receive damaged goods and even more report financial fraud, delivery delays and payment glitches. E-sellers are frustrated by back-end processing and fulfillment delays.
Blueshift has announced a new Audience Insights module using real-time analytics to source insights into customer behavior without leaning on engineering and analytics teams. The module features an interface for data visualization. Blueshift also announced additional data warehouse syncs with Databricks, to be followed by Google BigQuery.
In an extensive survey of global digital demographics, media intelligence firm Meltwater reports that almost 98% of internet users (aged 16 to 64) have some kind of mobile phone (mostly smartphones) while almost 60% have some kind of PC or laptop. There’s growth in ownership YoY, but it’s single digits or less, arguably suggesting that the use of these devices has reached saturation point. 5.35 billion out of the global population of 8.08 billion are using the internet.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.