Capgemini identifies six focus areas for CMOs looking to develop data-driven teams
The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour.
The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour.
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
A parliamentary inquiry has heard the government’s COVIDSafe app has now cost taxpayers more than $9 million despite being rarely used to assist contract tracers in their efforts.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.