Google flagged two US fathers for child abuse after the parents sent photos to their child’s pediatrician to diagnose their sons’ illnesses. This raises significant concern, since these are almost certainly not isolated cases and there was no intermediate step provided by Google to be able to check validity before misinformation was shared with authorities.
Integral Ad Science’s survey of more than 1100 US consumers and nearly 350 media digital media experts confirmed heightened concerns about privacy in advertising and the need to manage expectations and maximize success. Ninety-nine percent of consumers surveyed agreed online privacy is important when browsing online, but only half felt confident their data was secure. Interestingly 52% placed the onus on themselves for security. And, while 57% were uncomfortable receiving targeted ads, they admited to still being very likely to act on those ads (66% said they’d visit the sites, and... Read More >
The ruling from an Austrian high court deemed the company not liable for defamatory content on websites it provides links to.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.