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Children’s Privacy: Et tu, Sponge Bob?

When sea sponges are violating privacy, it’s bad! California’s Attorney General has agreed to a settlement with Tilting Point Media LLC following an investigation into their mobile game, “SpongeBob: Krusty Cook-Off” that found it violated the California Consumer Privacy Act (CCPA) and the Children’s Online Privacy Protection Act (COPPA). This because the company used an age screen that didn’t ask for age in a “neutral manner,” so encouraged children to enter an older age. The company will pay $500,000 in civil penalties and will be prohibited from selling and sharing kids’ personal information without consent.

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Had a breach fine? Bet you have!

July 2, 2024

If you’re a U.S. business, it’s virtually certain, according to the ISMS.Online State of Information Security report which found 100% of their survey respondents in the US reporting they’d been fined for data breaches or violation of data protection rules. The survey, which polled 1,500 security professionals from the US, as well as the UK and Australia found 38% of respondents said managing third-party and vendor risk was their biggest challenge. Managing compliance come in a close second at 33%.

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Mutinex Offers Free Media Mix Model Validation Framework

September 23, 2025

Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.

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