Children’s Privacy: NetChoice seeks to invalidate California’s Age-Appropriate Design Code (AADC)

NetChoice, a tech industry group that includes Amazon, AOL, Google, Meta, and TikTok, has sued to block California’s Age-Appropriate Design Code (AADC) law, which is set to come into effect in 2024. California’s AADC is the first privacy-by-design law in the United States and is based on the UK’s AADC. California AADC would require tech companies to put in place more protections to keep children safe online, including making sites more user-centric and transparent. The law also proposes raising the age threshold above 13 years, which is what the federal Children’s Online Privacy Protection Act (COPPA) currently stipulates. NetChoice’s contention is that companies should not be obligated to “act as roving Internet censors at the state’s behest”.

Comcast Xfinity, which serves 32 million households, surveyed 1,000 individuals and found that in comparison with their last survey in 2020, the number of connected devices has gone up 25% since before the pandemic and that smart home device shipments are now estimated at $306.3 billion. However, consumers are not practicing cyber-safe behavior. In fact, that significantly decreased since Comcast’s last survey and the report noted that more cyber-safe education is needed.

CDPI Privacy Newsletter

This agreement between the 38 OECD countries and the European Union is a commitment to use common standards and safeguards to protect privacy and human rights particularly when accessing data for national security and law enforcement purposes.

CDPI Privacy Newsletter

BrightEdge reports that, despite huge growth, AI search engines still provide less than 1% of website referral traffic. You might think that’s a reason to ignore your ranking in AI search engines, but BrightEdge argues those rankings are still important because the main role of AI search is discovery, not referrals. Seems like a testable hypothesis. What we know for certain is that over-all traffic has dropped as users switch from traffic-generating traditional search to traffic-stifling AI search engines.

CDPI Newsletter

CDP Institute

News

Children’s Privacy: NetChoice seeks to invalidate California’s Age-Appropriate Design Code (AADC)

More News

Connected device use skyrocketing while cyber-safe behavior is stagnant or worse

In Brief: The Organisation for Economic Co-operation and Development (OECD) has stepped up with a landmark international agreement to aid cross-border data flows

AI Search Provides Less Than 1% of Referral Traffic: BrightEdge