This agreement between the 38 OECD countries and the European Union is a commitment to use common standards and safeguards to protect privacy and human rights particularly when accessing data for national security and law enforcement purposes.
NetChoice, a tech industry group that includes Amazon, AOL, Google, Meta, and TikTok, has sued to block California’s Age-Appropriate Design Code (AADC) law, which is set to come into effect in 2024. California’s AADC is the first privacy-by-design law in the United States and is based on the UK’s AADC. California AADC would require tech companies to put in place more protections to keep children safe online, including making sites more user-centric and transparent. The law also proposes raising the age threshold above 13 years, which is what the federal... Read More >
The draft now enters a four-step process to proceed to the formal adoption stage.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.