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Children’s Privacy: “No addicting kids to social,” says California

California’s governor just signed the Protecting Our Kids from Social Media Addiction Act, making it illegal for online services and apps to knowingly provide an “addictive feed” to a minor. What is an addictive feed? It can be when a website, online service, or app shares multiple pieces of media-generated or user-shared information that’s then provided to a user to persuade them. It may be based on information they’ve given, or gathered surreptitiously from their device, but will not be allowed, unless specific conditions are met, or consent is given.

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Scary FTC report shows SMVSSs not minding Ps and Qs – instead, doing vast surveillance of your data

September 24, 2024

In a major report on the “privacy practices” of Social Media and Video Streaming Services (“SMVSSs”), the US Federal Trade Commission (FTC) found the companies we so enjoy for providing companionship, videos, music, photos, games and more are not on their best behavior, but are surveilling us more than most of us imagine. Forget privacy in our relationships, religion, healthcare, thoughts, desires, or emerging ideas. In fact, there’s lots the companies “know” that are not even true, but believed based on inferences, projections and mistaken interpretation. But who cares…? Well,... Read More >

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Mutinex Offers Free Media Mix Model Validation Framework

September 23, 2025

Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.

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