Is AI working for humans or are we working for AI? Let’s just note that the goal of Adobe’s new LLM Optimizer (no release date available) is helping a brand’s content appeal to LLMs like ChatGPT and Perplexity. More evidence that agentic traffic is gaining importance compared with traditional search.
Here’s our latest Yes-You-Should-Worry-About-AI roundup. Salesforce research shows AI agents exhibit “near-zero confidentiality awareness” when using customer data, while Anthropic research shows AI models can often sabotage user intentions without being caught by the AI models that are supposed to monitor them. And Asana found the much-touted Model Context Protocol exposed Asana data to other MCP users.
The robots are (apparently) under control at commerce media platform Criteo, where they’re helping advertisers buy retail media ads programmatically, making it easier to run campaigns across multiple retail media channels. Auction-based buying will also help channels sell inventory not sold through traditional purchase methods. It’s a competitive challenge to similar features in Google’s Ad Manager and Ad Exchange.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.