DataGrail, in its second annual State of the CCPA report found 2021 showed a dramatic gain in the volume of Data Service Requests (DSRs) since 2020. Cost to companies rose from $192,000 to nearly $400,000 (per 1 million identities). And, with the addition of the California Privacy Rights Act (CPRA) combined with other states having their own new privacy laws, the trend is projected to accelerate.
Connecticut’s Senate unanimously approved a Data Privacy Bill, which now moves to the House. If it passes there, it puts Connecticut on track to be the fifth US state privacy law – and it would be one of the strongest consumer protections in the US. It includes rights for consumers to see what’s being collected and to opt out of sharing. It also increases the age limit for youth data protection – up to age 16 from 13, below which young people would need to opt in for data collection.
Digital online spending has had a sharp increase during the pandemic, so much so, according to the Experian Global Insights Report, that numbers are rivaling traditional forms of payment. Sixty-two percent of survey respondents say they use mobile wallets, and 60% feel safe using biometrics.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.