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IT’S THE LAW (04/26/2022)

Connecticut’s Senate unanimously approved a Data Privacy Bill, which now moves to the House. If it passes there, it puts Connecticut on track to be the fifth US state privacy law – and it would be one of the strongest consumer protections in the US. It includes rights for consumers to see what’s being collected and to opt out of sharing. It also increases the age limit for youth data protection – up to age 16 from 13, below which young people would need to opt in for data collection.

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Google launches one-click cookie-rejection in EU; Google will block select 3rd-party call recording apps

April 26, 2022

It will now take just a click for Europeans to accept or reject cookies on Google search and YouTube when  in Incognito Mode or when signed out. France’s regulator, CNIL, provided guidance for the changes, which began roll-out this month in France, and continues on in the rest of Europe, UK and Switzerland.  Mid-May, the Google Play Store will begin blocking 3rd-party call recording apps – but only for apps that record calls where the person on the other end doesn’t know. However,  if a phone has a pre-installed dialer, that will continue to function. A start, but not feeling overly satisfied with the logic here!

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Company spending on privacy compliance doubled since 2020 with more increases projected

April 26, 2022

DataGrail, in its second annual State of the CCPA report found 2021 showed a dramatic gain in the volume of Data Service Requests (DSRs) since 2020. Cost to companies rose from $192,000 to nearly $400,000 (per 1 million identities).  And, with the addition of the California Privacy Rights Act (CPRA) combined with other states having their own new privacy laws, the trend is projected to accelerate.

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Movable Ink Integrates With Adobe Journey Optimizer

October 4, 2024

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.

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