IT’S THE LAW (04/26/2022)

Connecticut’s Senate unanimously approved a Data Privacy Bill, which now moves to the House. If it passes there, it puts Connecticut on track to be the fifth US state privacy law – and it would be one of the strongest consumer protections in the US. It includes rights for consumers to see what’s being collected and to opt out of sharing. It also increases the age limit for youth data protection – up to age 16 from 13, below which young people would need to opt in for data collection.

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Google launches one-click cookie-rejection in EU; Google will block select 3rd-party call recording apps

April 26, 2022

It will now take just a click for Europeans to accept or reject cookies on Google search and YouTube when  in Incognito Mode or when signed out. France’s regulator, CNIL, provided guidance for the changes, which began roll-out this month in France, and continues on in the rest of Europe, UK and Switzerland.  Mid-May, the Google Play Store will begin blocking 3rd-party call recording apps – but only for apps that record calls where the person on the other end doesn’t know. However,  if a phone has a pre-installed dialer, that will continue to function. A start, but not feeling overly satisfied with the logic here!

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Company spending on privacy compliance doubled since 2020 with more increases projected

April 26, 2022

DataGrail, in its second annual State of the CCPA report found 2021 showed a dramatic gain in the volume of Data Service Requests (DSRs) since 2020. Cost to companies rose from $192,000 to nearly $400,000 (per 1 million identities).  And, with the addition of the California Privacy Rights Act (CPRA) combined with other states having their own new privacy laws, the trend is projected to accelerate.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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