Programmatic tech vendor MiQ is also making cookie-related news.  They just introduced CookielessIQ, which gives clients a score on their progress towards cookie-free programmatic advertising, as well as benchmarks against other clients and recommendations for additional cookie-free approaches to try.  MiQ says more than half of its U.S. campaigns are now cookie-free, using authenticated data, contextual targeting, and clean rooms.

Agency network Stagwell has purchased Apollo Program, a platform that collects customer behavior data.  The acquisition will expand Stagwell’s existing pool of first party data.  Apollo will become part of Stagwell Marketing Cloud, a suite of marketing tools for Stagwell clients.  It’s part of the trend for marketing agencies to offer their own data and technology platforms.

It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.