Martech’s share of total marketing budgets fell from 29% to 26% in Gartner’s latest CMO Spend Survey. Gartner doubts this signals a long-term decline but does note that CMO’s struggle to manage martech. They recommend hiring “martech generalists” to help meet changing demands and creating a plan to address skills gaps.

Start-up Osano is tackling a different privacy challenge: helping consumers and businesses know which companies have good privacy practices. They’ve measured practices of more than 7,000 companies and share the results with businesses and consumers. They also offer a consent management tool. Osano was founded in 2018 and has $3 mlilion in seed funding.

BetterUp and Stanford Social Media Lab define workslop as “AI-generated content that looks good, but lacks substance.” Their survey of 1,150 full-time desk workers in the U.S. finds that 40% received workslop in the last month, costing $186 per month per employee. For a 10,000-person company, that’s $9 million annually.