Start-up Osano is tackling a different privacy challenge: helping consumers and businesses know which companies have good privacy practices. They’ve measured practices of more than 7,000 companies and share the results with businesses and consumers. They also offer a consent management tool. Osano was founded in 2018 and has $3 mlilion in seed funding.
Today we offer random product news. Campaign Monitor has purchased ecommerce email system Conversio and relaunched it as CM Commerce. It’s Campaign Monitor’s fifth acquisition in a little over a year, the others being Liveclicker, Sailthru, Delivra and Emma.
Legacy systems were also cited as the biggest barrier to GDPR compliance in this Capgemini report (38%), followed closely by the complexity of regulations (36%) and cost (33%). Surprisingly, more companies the U.S. reported full compliance (35%) than in any European country. More than 80% of compliant firms saw gains in customer trust, improvements in IT systems, cybersecurity, and organizational transformation.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.