Dataguise releases new personal data discovery protection software
Dataguise announced a patent-pending method of projecting unique data counts that enables organizations to report impact of a data breach faster and more accurately to reduce risk.
Dataguise announced a patent-pending method of projecting unique data counts that enables organizations to report impact of a data breach faster and more accurately to reduce risk.
Tracking-Enabled billboards set to launch across Europe Billboards have proven to be an extremely effective form of advertising. Now Clear Channel Outdoor, which operates 500,000 print and digital billboards worldwide, is about to bring personal-tracking billboard tech they’ve used in the U.S. to the EU. Called Radar, this technology uses “anonymous, aggregated outdoor data,” to track where you go after you’ve seen ads and, behaviorally see what you do. Staying indoors here….
American Express is the latest company to make its customer data available in a retail media network. Amex Ads provides contextual targeting based on extensive first-party data, as well as ad measurement for online and offline sales. The program is currently available on AmexTravel.com and will expand to other platforms in the future.