The consent management space is consolidating as Didomi acquires former rival Sourcepoint with its strong publisher market share. The acquisition is backed by Didomi’s Marlin Equity Partners, which recently completed a majority investment in the company to support its global expansion. The recently acquired server-side tagging platform Addingwell will now serve Sourcepoint as well as Didomi customers.
Big tech seems to have deep pockets when it comes to acquiring AI talent, shown by Google paying $2.4 billion to license the agentic coding tech of startup Windsurf. Extra drama springs from the fact that OpenAI had come close to acquiring Windsurf before the deal was reportedly blocked by Microsoft. Instead, while Google has licensed the tech and picked up Windsurf’s CEO and co-founder, Windsurf itself has been acquired by Cognition, the AI lab that created AI teammate Devin.
Stord, the commerce-focused CX suite has acquired Penny Black, a platform that specializes in post-purchase personalization. Penny Black helps brands provide product recommendations, coupon codes, and gift messages based on an individual buyer’s data and purchase history. The personalized inserts are delivered on-demand at packing stations allowing the creation of branded unboxing experiences.
Mastercard has unveiled Mastercard Commerce Media, its new digital media network that can attribute conversion to in-store and online purchases. The network features a 25,000-advertiser base and reach to 500 million enrolled customers. A “growing collaboration” with WPP allows connection to traditional media.