Text messages get more response than perhaps any other medium, mostly because people assume they are coming from other human beings. Emotive is taking care of that, using artificial intelligence with human assistance to “replicate human interactions” to prevent cart abandonment, recommend products, and run promotions. They just raised a $50 million Series B to do even more of it.
Want to know how marketers at other companies are handling privacy challenges? Privacy Co-op has been green-lighted for a 9-episode season slated to start production in April, and the guest line-up is being scheduled now. If you’re a CDO/CMO or other marketing practitioner and have a good story to tell, contact socialmedia@privacyco-op.com with the subject ‘Private, I’ to propose your idea for the show.
Having weathered the pandemic leaves CMOs more confident about their ability to meet future challenges, according to this study from fractional CMO service Chief Outsiders. While 78.5% still see difficulty in staying ahead of technological advancements, that’s down from 88% one year ago. In fact, 92% say companies are more prepared to strategically pivot and more say the pandemic has been an opportunity (43%) than a threat (39%).
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.