Fivetran is also working to ease integration. They do it with pre-built data connectors that automatically adapt to changes in schemas and APIs. Fivetran isn’t specifically focused on customer data although that’s surely part of their offering. They just raised $100 million Series C, bringing their total to $163 million.
Enforcement began yesterday for the California Consumer Privacy Act, which makes this a good time to mention that personal data discovery vendor BigID and privacy management platform TrustArc have teamed up simplify compliance with CCPA and other regulations. So I just did.
Microsoft is also on the list of companies joining the #StopHateForProfit Facebook advertising boycott, along with HP, Ford, Honda, Unilever, BestBuy, Denny’s, Pepsi, Hersey, Clorox, and others. The coalition of civil rights organizations behind the boycott rejected adjustments offered by Facebook on Friday and listed demands for substantive changes in policies that foster extremism. Meanwhile, the Trump Administration illustrated its own commitment to free speech by suggesting that Facebook and other social platforms suppress messages from protesters. Oh, and Twitch temporarily suspended Trump from its platform. Busy day.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.