Cisco’s 2022 Consumer Privacy Survey of 2600 adults in 12 countries, found 84% of consumers equate how a company handles their data with how much they are valued by that company – a number that increased ten percentage points since 2019. Close to half of all surveyed, 43%, don’t feel able to protect their data due to lack of corporate transparency.
Turkey’s parliament just passed amendments that raise significant human rights concerns for changes to laws governing censorship, journalism, and social media. This includes empowering its government with the ability to compel social media companies to comply with requests to take down online content and hand over user data. And, companies unwilling to comply, can face “internet throttling,” which means their company bandwidth would be clipped.
Kid data is the low hanging fruit for the digital ad industry and for Big Tech that want to vacuum up mass amounts of data. That’s because it’s largely available and often untended. In fact, estimates are that on average by the time a person is 13 years old, companies can have collected more than 72 million data points about them. Like many of us, security firm Disconnect has a problem with that, and their brand new Do Not Track Kids app is designed to stop it easily, efficiently and... Read More >
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.