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Google Defers End of Universal Analytics360

It’s been said that God created the world in six days because there was no installed base.  Google faces a similar problem, citing fears of ad industry disruption for its repeated delays in the deprecation of third-party cookies.  The issue appeared in another guise this week when Google announced it would extend to July 2024 the life of UA360, the enterprise version of its Universal Analytics product, which is otherwise still scheduled to go away in October 2023.  See this AdExchanger article for background.

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Businesses Expect to Use More AI: CoreSite Survey

October 31, 2022

CoreSite offers the sublimely obvious news that most businesses (82%) expect to use more AI in the next five years.  Almost as obvious: high speed data access is important for AI.  One surprise is the most respondents (40%) cited customer experience as the highest potential AI benefit, just nosing out improved network/IT performance (39%), which leads in most surveys of this type.  Results for current deployments are more typical: CX (30%) and marketing (32%) rank lower than IT and cloud operations (42%), network operations (39%) and customer care (42%).

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Adobe Releases New AI Agents

September 11, 2025

It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.

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