Apple is another company whose twitches can make shatter a market. It flexed its muscles this week with new App Store rules that force sellers to let it collect a commission on payments to boost social media posts and to sell Non-Fungible Tokens. Here’s TechCrunch’s take on what it all means.
It’s been said that God created the world in six days because there was no installed base. Google faces a similar problem, citing fears of ad industry disruption for its repeated delays in the deprecation of third-party cookies. The issue appeared in another guise this week when Google announced it would extend to July 2024 the life of UA360, the enterprise version of its Universal Analytics product, which is otherwise still scheduled to go away in October 2023. See this AdExchanger article for background.
Remember the U.S. Government? They’re not entirely powerless, although it sometimes feels that way. The Federal Trade Commission made its own point this week with a proposed settlement that will hold Drizly CEO James Cory Rellas accountable for security failures that resulted in a 2020 data breach exposing personal information on 2.5 million customers.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.