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Apple Will Collect Fees on Social Post Boosts and NFT Sales

Apple is another company whose twitches can make shatter a market.  It flexed its muscles this week with new App Store rules that force sellers to let it collect a commission on payments to boost social media posts and to sell Non-Fungible Tokens.  Here’s TechCrunch’s take on what it all means.

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Google Defers End of Universal Analytics360

October 28, 2022

It’s been said that God created the world in six days because there was no installed base.  Google faces a similar problem, citing fears of ad industry disruption for its repeated delays in the deprecation of third-party cookies.  The issue appeared in another guise this week when Google announced it would extend to July 2024 the life of UA360, the enterprise version of its Universal Analytics product, which is otherwise still scheduled to go away in October 2023.  See this AdExchanger article for background.

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Salesforce Buys Airkit.ai for Automated Customer Service

September 22, 2023

Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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