HubSpot now has a connector that links the customer data in its CRM to Anthropic’s LLM, Claude. Claude will provide insights, answers and visualizations within HubSpot workflows and the connector is available immediately to HubSpot customers with paid Claude subscriptions. This comes immediately after enhancements to HubSpot’s ChatGPT integration, allowing the LLM to answer quick questions relating to HubSpot data.
Big Tech is split over the EU’s voluntary AI Code of Practice, intended to outline how to comply with the coming AI Act’s obligations. Meta opted out, leaving oft-criticized Google a rare opportunity to act like a good citizen.
YouTube will extend its age protection capabilities by using AI to analyze signals that distinguish adult from under-18 viewers. Under-18 viewers will not be able to view adult content, although anyone misidentified as a teenager will be able to verify their age with a credit card or government ID. The solution will also automatically disable personalized advertising to non-adults.
Snowflake-oriented CDP Simon Data was warehouse-centric before “composable CDP” became a thing. They’ve now continued at the cutting edge of the industry by renaming themselves Simon AI and adding a slew of AI features for personalization and agent-based workflows.