In Brief: Adobe has been sued by a Dutch non-profit watchdog claiming GDPR violation for collecting data on all Dutch internet users
The group, SDBN also has Amazon and X (formerly Twitter) in its sights.
The group, SDBN also has Amazon and X (formerly Twitter) in its sights.
Edulog Parent Portal, a platform that enables parents of K-12 students to track bus location in real time, had an API bug that allowed access personal information, including kids’ names, geolocation and parental data.
This following US Senator Ron Wyden’s reveal that Apple and Google were providing governments collected data without user knowledge or consent.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.