In Brief: Apple pulls back from giving push notifications to police
This following US Senator Ron Wyden’s reveal that Apple and Google were providing governments collected data without user knowledge or consent.
This following US Senator Ron Wyden’s reveal that Apple and Google were providing governments collected data without user knowledge or consent.
The group, SDBN also has Amazon and X (formerly Twitter) in its sights.
Google has taken another small step on its thousand-mile journey to third party cookie deprecation, announcing that third-party cookies will be deprecated for real on 1% of Chrome browsers worldwide. The idea is to encourage the industry to test Privacy Sandbox, Google’s collection of privacy-protecting tracking alternatives. Meanwhile, The Trade Desk just blasted Privacy Sandbox and urged use of alternative identifiers, which of course have problems of their own.
Full image variations based on creative assets or text prompts, plus text overlay and image expansion, are among the new GenAI features offered by Meta. Also offered, text generation to create variations on ad headlines. The features are available in Ads Manager through Advantage+ creative.