Called “Machine Learning System and Methods for Determining Confidence Levels of Personal Information Findings” the patent is fully incorporated across the BigID product line.
Meta’s big. Kids are small, powerless, and okay to take advantage of, seems to be a foundational way of thinking at Meta from CEO Mark Zuckerberg at the top down through the ranks if new reports are to be believed. Redacted historical documents just unsealed in a New Mexico lawsuit showed that young users were being marketed to intentionally and inappropriately – and, much worse, that people at Meta knew there was a massive volume of sexually explicit content being shared between adults and young people, but repeated warnings and... Read More >
Some news travels slowly, so we just learned that Netherlands-based Spotler Group purchased the CrossEngage CDP in late December and Datatrics CDP in October. Both will become part of Spotler’s Squeezely division, based on the Squeezely CDP that Spotler purchased in 2021. Venture-backed Spotler has bought about a dozen email, CRM, and related companies since 2020.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.