Called “Machine Learning System and Methods for Determining Confidence Levels of Personal Information Findings” the patent is fully incorporated across the BigID product line.
Meta’s big. Kids are small, powerless, and okay to take advantage of, seems to be a foundational way of thinking at Meta from CEO Mark Zuckerberg at the top down through the ranks if new reports are to be believed. Redacted historical documents just unsealed in a New Mexico lawsuit showed that young users were being marketed to intentionally and inappropriately – and, much worse, that people at Meta knew there was a massive volume of sexually explicit content being shared between adults and young people, but repeated warnings and... Read More >
Some news travels slowly, so we just learned that Netherlands-based Spotler Group purchased the CrossEngage CDP in late December and Datatrics CDP in October. Both will become part of Spotler’s Squeezely division, based on the Squeezely CDP that Spotler purchased in 2021. Venture-backed Spotler has bought about a dozen email, CRM, and related companies since 2020.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).