In Brief: BigID, the data security company, has patented an application to use AI to find direct and indirect personal information across data at cloud-scale

Called “Machine Learning System and Methods for Determining Confidence Levels of Personal Information Findings” the patent is fully incorporated across the BigID product line.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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