The country’s deputy prime minister indicated multi-pronged incidences, including hackers accessing names and addresses of voters, and attempted reconnaissance on lawmakers were conducted.
A new bill signed by Florida Governor DeSantis is poised to ban social media accounts for children under 14 and require parental consent for accounts for teens ages 15-16. Expectations are the bill will face legal challenges from tech companies, but if it stands it would be one of the most restrictive social media bans for children and would set the stage for similar legislation in other states.
At its Connect conference, relationship marketing platform Optimove announced new capabilities, including for its AI-powered analytics and predictive platform OptiGenie. These feature generative AI insights into customer behavior, self-optimizing streams to help deliver personalized experiences and OptiLive, real-time personal messaging. They also announced a new WhatsApp integration.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.