Putting a request in here for Google to come up with better product names….
The EU this week proposed legislation to mandate tech companies aggressively screen for and remove child sexual abuse material (CSAM). However, while that should be welcome news to child privacy advocates, the breadth and scope of what’s proposed had a chilling effect. Concerns are that it would impose extreme obligations on chat and other communication services, including WhatsApp, Signal and Facebook Messenger to broadly scan user messages looking for CSAM or solicitation of children via AI systems. But, privacy advocates feel the general nature of such detection orders that would be issued by individual EU nations, could leave the door open to more generalized surveillance.
Salesforce has agreed to buy Troops.ai, which helps sales teams use CRM data without actually opening their CRM system. Modules include tools to update CRM records, send Slack notifications of changes in CRM data, and collaborate on deals using a hub within Slack. Troops.ai will be part of Salesforce’s Slack division when the deal closes some time this summer.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.