Salesforce has agreed to buy Troops.ai, which helps sales teams use CRM data without actually opening their CRM system. Modules include tools to update CRM records, send Slack notifications of changes in CRM data, and collaborate on deals using a hub within Slack. Troops.ai will be part of Salesforce’s Slack division when the deal closes some time this summer.
Putting a request in here for Google to come up with better product names….
You may recall that Zoom failed last year in its attempt to purchase contact center platform Five9. They then built their own contact center solution instead. Now they’re supplementing this by buying Solvvy, a conversational AI platform that can answer visitor questions, set up workflows and customer journeys, and analyze content consumption.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.