In Brief: Gartner is predicting that by 2026 there will be a 10-fold increase in fines for mishandling personal data, compared to 2022 levels
This would put cost to business at more than $1 billion.
This would put cost to business at more than $1 billion.
A report from Adlytics, backed up by separate research conducted by Fairplay, indicates that Google’s YouTube platform may still be collecting data from children and targeting ads at them. If that is true, the company may be looking at tens of billions in future fines for what would be a violation of the Children’s Online Privacy Protection Act (COPPA) and the consent decree Google has with the Federal Trade Commission (FTC).
These are members of the Global Privacy Assembly’s international enforcement working group and the action ties in the ongoing concern about generative AI.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.