In Brief: Germany is looking to block Chinese company DeepSeek over concerns it is illegally sending data to China
This follows similar decisions by Italy and South Korea.
This follows similar decisions by Italy and South Korea.
This was done after WhatsApp was banned for use by Congressional staffers.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.