In Brief: Google has given itself permission to use posted information to train its AI models
The company notified users via its privacy policy that it was changing to include that permission.
The company notified users via its privacy policy that it was changing to include that permission.
The law tracks closely with the Connecticut Data Privacy Act (CTDPA), which passed last year.
Italy-based Neodata Group and Adabra have merged to become Blendee. The firm will offer a combined “marketing operating system” that combines the Adabra Customer Data Platform with Neodata’s Adagio ad server and Exaudi Data Management Platform. The company also announced €6 million in new funding.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.