HubSpot has signed an agreement to acquire AI-powered conversation intelligence platform Frame AI. Frame AI can derive insights and recommendations from unstructured data like calls, meetings and emails. This is aimed at adding a layer of rich customer insights from unstructured data over the structured data from CRM.

One of the normal stages in the maturation of a new technology is appearance of industry-specific applications. AI agent-powered end-to-end marketing campaigns have reached that stage remarkably quickly. Case in point: Birdeye has released an agentic marketing platform for its base of multi-location brand marketers.