This is further use of the state’s newly enacted data privacy law.
HubSpot has signed an agreement to acquire AI-powered conversation intelligence platform Frame AI. Frame AI can derive insights and recommendations from unstructured data like calls, meetings and emails. This is aimed at adding a layer of rich customer insights from unstructured data over the structured data from CRM.
CDP Zeta Global has unveiled Athena, a “superintelligent” voice-activated interface that delivers instant answers, smarter decisions, and agentic actions throughout the Zeta platform. It activates a suite of agentic apps that can adapt to each user’s specific goals and styles. Early access will begin later this year, with a suite of agentic apps to follow in the first half of next year.