In Brief: Iowa is the sixth US state to pass a privacy law following Connecticut, Utah, Virginia, Colorado, and California
The law goes into effect January 1, 2025.
The law goes into effect January 1, 2025.
Plans are to roll out nationally soon, then customers will be greeted by name and receive tailored recommendations based on their preferences and previous orders.
You can add privacy to your worries about ChatGPT. Italian data protection authority Garante has banned ChatGPT parent OpenAI from processing Italian users’ personal data, on the grounds that it does this without legal basis and also that it doesn’t verify users are under 13 years old. OpenAI has blocked access to ChatGPT in Italy in response.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.