In Brief: New comparison study indicates Android shares 20x more data with Google than iOS shares with Apple
Google disagrees with findings.
Google disagrees with findings.
The Genetic Information Privacy Act (GIPA), due to go into effect this May in Utah, is unusual because it is designed to protect consumer data collected by genetic testing companies. Historically, laws related to genetic testing focused on how genetic data is collected, shared or used, whereas GIPA will focus on corporate responsibility with regard to notice, data use, data security and individual rights.
In other non-avian tracking news, Verizon Media has partnered with Catalina to combine Catalina’s retail purchase data on 236 million individuals with Verizon’s information about the online activities of the 900 million-ish people in its global ID graph. The company announcement says the combined data will be used to measure campaign performance. There’s no mention of using it to target ads at individuals.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.