The Genetic Information Privacy Act (GIPA), due to go into effect this May in Utah, is unusual because it is designed to protect consumer data collected by genetic testing companies. Historically, laws related to genetic testing focused on how genetic data is collected, shared or used, whereas GIPA will focus on corporate responsibility with regard to notice, data use, data security and individual rights.
DataGrail’s privacy trends study of millions of California consumers after one year under the California Consumer Privacy Act (CCPA) shows that while individuals are concerned about how their information is used, barely one in ten thousand have so far exercised their rights. Within that group, Do Not Sell is the leading (63/million) type of request.
Google disagrees with findings.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.